Each year TBWA\Shanghai releases an internal publication highlighting marketing insights for the greater China region. In 2014, their focus was on the rising Chinese consumer and how to capture this still massively untapped market. As the main designer, I conceptualized, laid out and illustrated the booklet.

Role: Concept, Graphic Design, Illustration
Client: TBWA\Shanghai
Completed: 2014

Creative Director: Colin Lee
Project Manager: Victoria Wang
Copywriter: Emmanuel Sabbagh
Photography: Frankie Alduino

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Under a tight deadline, I worked with a copywriter and project manager from the TBWA team to weave their marketing insights into a cohesive visual story.

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