Quincy is a subscription drink service that works for both users and bars. For users, Quincy personifies that friend who is always buying the first round to get the party started. For bars, Quincy is that patron who you always want in your bar, because you know he's going to bring the party.
We decided early on that we wanted a personified brand with a human name, and Quincy just had the right ring to it. I created a custom rounded-serif wordmark that felt warm and inviting.
Product-wise, the user journey was straight forward: go to a partner bar, redeem a free drink, and kick off your night.